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What is Story?
The Purpose Part
Most of us know what a story is. A better question is to ask what we use stories for? And that depends on what it is you want your listener to do. What are you trying to do? What do you want to accomplish? Do you want to teach them something? Sell them something? Join your community? Buy your book? Trust you? Remember you? Hire you? Laugh? Feel appreciated? Be inspired? Once you figure out what you need to use a story for, the story is simply an illustration of your truth. Stories take your content or your message and apply it to real life. Story allows you to go from telling to showing. And showing always results in a stronger connection than telling. Many people think that telling you about something that happened makes a story. It doesn't. A story isn't just a detailed account of what happened. It serves a purpose and the first step to having a compelling story is to know why you are telling it. It's about connecting and connecting is about them.