We wish our people cared more. How can we get them to reflect the values of our organization? How we can motivate them to want to do more? We have a great vision. Why won’t they buy into it? For starters, you wrote it without them. When I pick out an outfit for my son, […]
The Paradigm Shift
Why do stories matter to you? They don't, unless you want to influence someone else. Stories are a powerful tool of persuasion. Whether you're a speaker wanting to impact from a platform, a sales person wanting to close the deal, a manager in charge of inspiring your team, a politician trying to get people to embrace your vision, a blogger wanting to build a community, or a mom trying to get through to your teenager - story is your secret weapon. When it comes to connecting with your listener, story does what content can not. Facts and information are clinical and do not connect, but rather have a pushing action. Story connects on an emotional level and therefore has a pulling action. Your success at impacting others is in direct correlation to your ability to find, write, tell, and market compelling stories.
You've come to the right place to learn about:
- What stories do
- How to use them
- Where to use them
- Why to use them
Story Selling Fact: In today’s crowded market, it is getting harder and harder to get the business, to be different from our competitors. Fact: Today’s consumer has all the power. They are in the driver’s seat. Lots of options. They don’t need you. You need them. Problem: How do we stand out in our market? […]
The biggest secret I have learned as a motivational speaker who uses the power of story to connect, influence, and get results, is that it is always about them – the audience – the buyer – the client. It’s not about what I want to say. It’s about what they need to hear. If you […]
A story written by funny motivational speaker Kelly Swanson – just for speakers – with a message about how much your story matters.
Welcome to my new blog. It’s me, The Story Tutor, or Kelly Swanson as you may already know me. My regular site is www.kellyswanson.net and it’s all about me and what I do as a speaker. This site is all about the story. I created this site to be a resource for all things story […]