Strategic Storytelling to Stand Out In a Crowded Market
Anybody who owns their own business knows the power in crafting a compelling company story. But few know how to do it. Story is a powerful tool that few people understand. In this crowded market, we can’t afford to get lost in the shuffle. We must get their attention and keep it. We must make an emotional connection. We must know how to tell a good story.
Read here for a great detailed article on how to craft a compelling company story:
How To Craft A Compelling Company Story
Kelly Swanson, Huffingtonpost.com https://www.huffingtonpost.com/entry/how-to-write-your-company-story_us_5a4cf1d2e4b06cd2bd03e3c3